MSM Feb 23-27 2020 Newport, RI

ABBRA’s Marine Service Management Leadership Program

Solid business results stand the test of time for one reason and one reason only; consistently excellent leadership. Projects, products, and services change with market demand. Senior executives, project leaders, and team members come and go. The key is to create an organizational culture that ensures great leadership today and tomorrow…. a culture built on good, solid, time tested leadership principles – proven behaviors that have a positive impact on employees, customers, and the bottom line.

Marine Service Managers Course Descriptions:

Leadership Skills /Time Management

The participant will become familiar with the skills that are critical to their success personally and professionally. They will learn how to foster leadership at all levels of their business needed to create an “all-in” culture. The module covers self-motivation, communication, accountability, planning, problem-solving and time management. Pam Lendzion

Human Resources

This module will explain the role Human Resources plays in a company and explain workforce Development. It will also focus on valuing differences, building productive teams, what life-long learning looks like in a company that supports it, and other factors that result in providing the quality product a customer deserves. Shirley Adams.

Health, Safety and Emergency Response

OSHA regulations are a good starting point for a successful program.   Paperwork, training, accountability and basic site safety have you inspection ready.    During this portion of the course, we will give you the tools necessary to properly and effectively manage your environmental, health and safety program. Kellie Crete.

Maritime Law and Risk Management

Legal considerations and the anticipation of legal entanglements are an everyday part of marine service operations, and the competencies gained in this area will definitely affect a service facility’s bottom line. The emphasis will be on how the service manager can direct operations to minimize the potential for legal conflicts in the context of work quality, safety and profitability. Ben Ford will identify steps to rectify situations that can lead to expensive losses. Ben Ford.


The marketing session focuses on the basics of branding, marketing, and sales for marine service companies, especially online and social media marketing. It will dive into marketing strategy and participants will get involved in defining the marketing mix for their own companies. The group will explore various marketing options available for marine service providers and look into the cost/benefit of these activities. Nicole Jacques.

Financial Management

This module will examine the ways managers and department heads can have a positive impact on the bottom line. We will look at cost controls, inventory controls, waste management, receivables, the management of time and materials, recording of time and materials, and budgeting. The session will also teach the participants how to read a P&L and balance sheet and how the information can be used as a point of reference for decision making. Tuesdi Woodworth.

Project management

From initial work order to final payment, this session will cover the phases of managing a work order, seeing it through to its successful completion, on time, and reflecting quality workmanship at a fair price. It includes qualifying the terms of a work order, assessing its scope and timeline, assigning the tasks to effect efficient use of workforce, facilities, equipment, and materials; reporting to the boat owner; dealing with delays; establishing and achieving the customer’s expectations; documenting the project’s progress (“He who has the best documentation wins.”); advantageous purchasing; monitoring the process, and progress billing. Jay Mulrooney.

Boatyard Study Tour

The participants will tour two boatyards to provide an in-depth look at the operations of the different types of facilities. They will perform a SWOT (strength, weaknesses, opportunities, threats) analysis of each boatyard using what they have learned in the MSM course as a guide.

Instructor’s Biographies

Nicole Jacques- Marketing:
Nicole Jacques owns and operates Rhumbline Communications, a marine-industry marketing firm in Portland, Maine. Nicole has spent more than 15 years in the marine industry focused exclusively on marketing communications for clients and companies that range from yacht builders and repairers to product distributors and manufacturers. Using public relations, social media, websites, advertising and branding, Nicole develops audience-specific marketing strategies to launch new brands and promotions or to support and expand existing companies. Nicole has a master’s degree in writing and is a member of Maine Built Boats, Maine Marine Trades Association, U.S. Superyacht Association and Young Professionals in Yachting.

Shirley Adams – Human Resource Development:
Shirley has spent the past 25 years working in HR in many aspects of the profession. The past 10 years have been as the HR Director for Nautique Boat Company overseeing HR and Safety. Currently, she is working with Valencia Community College as part of an Advanced Manufacturing Grant from the government that provides training and certification in manufacturing in order to provide employers with a more skilled workforce. Shirley also teaches in the Masters of Human Resources program with Rollins College in Winter Park Florida. She also runs her own HR Consulting business where she focuses her talents on helping small businesses with their HR needs to ensure operational effectiveness. Shirley has a Master’s Degree in Business from the University of Central Florida and a Bachelor’s Degree in Organizational. Management from Palm Beach Atlantic University. Her professional passions are employee development, building high performing team and employee relations.

Pamela Lendzion- Leadership Skills:
Pam Lendzion has 19 years of experience in the Marine Industry and a 100 ton USCG Masters License. Pam is the CEO of MarineTec Management & Consulting Company, a business specializing in marina and boatyard development and operations. Currently, Pam serves as Executive Director for the American Boat Builders and Repairers Association (ABBRA), the Chair of the Marine Industry Training and Education Council (MITEC). She is an instructor for ABBRA’s Certified Marina Managers Course and is an International Marina Institute (IMI) faculty member, teaching Leadership and Management Skills to marina managers. Pam has been a speaker at trade
conferences for many years and is on the Editorial Board for Marina Dock Age magazine. As a  leader in two national trade associations, Pam is currently involved in an industry-wide effort to develop a sustainable technically skilled workforce for the recreational marine industry. She is especially interested in developing a national apprenticeship program for boat builders and repairers that will enable them to train their technicians on the job.

Ben Ford: Maritime Law and Risk Management
The recreational and commercial marine industry finds itself straddling two separate legal systems, federal admiralty law and state law. It is in this legal borderland that Ben focuses his practice. Ben combines solid litigation experience with a practical appreciation of the challenges facing the Marine industry today. The result is a no-nonsense business approach to solving legal problems efficiently and effectively. Never afraid to get his hands dirty, Ben’s clients benefit from his legal experience as well as his 15 years working in the marine trades. Prior to his legal practice, Ben did everything from the commissioning and delivery of private yachts, to working on multi-million dollar acquisitions for a national marine retailer. When he’s not at his desk, or in court fighting for his clients, Ben can be found on the water racing his Lightning or cruising around in his vintage 1959 Lyman runabout. He graduated from Vanderbilt University LA School (JD209) and the University of New Hampshire (B.A) summa cum laude. He is a member of the Immigrant Legal Advocacy Project’s Pro Bono Panel and the Maine Bar since 2009.

Kellie Crete: Health, Safety and Emergency Response
Kellie Crete has been providing environmental, health and safety training and consulting and loss control services for 28years. Since 2012 Kellie has been a safety and loss control manager for the Gowrie Group. She conducts site safety inspections, develops and delivers safety training programs, provides guidance to clients on environmental issues, provides respiratory fit testing. Prior to working with the Gowrie Group Kellie ran a small consulting company that provided environmental health and training services to boat building and repair businesses. She is known throughout the boatyard industry for her ability to make compliance and health and safety and risk management an easily understandable topic. She has been a friend to many yards before, during and after an OSHA or EPA inspection Kellie’s work requires her to continually attend training to stay current with the changes to compliance requirements. Some of the other aspects of her training has been: Powered Industrial Truck Training, Respirator Safety Training and Regulatory Update, Confined
Space Entry, Attendant and Rescue Training, Electrical Safety, Installation of Fire Sprinklers. Hazardous Materials Training Course for Shippers, Handlers, and Transporters and Environmental Auditing.

Jay Mulrooney: Project Management
Jay was born and raised in Chester, Nova Scotia, Canada. He grew up sailing on his home waters of Mahone Bay, both racing sailboats and repairing them. He worked as the Race Officer at the Chester Yacht Club and would conduct 100+ race starts a season. At age 21, he traveled to Newport, RI to join his first yacht job. It was a deck/mate job on a 72’ steel motor yacht called Fredrikstad. He spent 3 years with this yacht traveling the Northeast, Caribbean and Northern Europe. Just before he left this position, he completed an extensive refit in Pendennis Shipyard in Falmouth, England. This would be followed by working on other yachts making transatlantic passages and in and out of shipyards supervising refit and service periods. He joined the Newport Shipyard in the spring of 2011 after leaving his last position on the 193’ expedition yacht Intuition II. He took a position as Service Writer, which transformed into a Project Coordinating role then a Yard Manager / Project Manager position. He is currently responsible for maintaining the yards busy and demanding haul & launch schedule, the running of the Service Dept. and overseeing the Project Management of scheduled refits. He works with the company’s department heads the areas top yacht vendors and contractors. He organized and successfully completed large bottom re-conditioning including design and implementation of containment and filtration, re-finishing projects on 40’ sailboats, 140’ sailing yachts and 165’ motor yachts, and large mast refits up to 200’.
Currently, he is involved in a large refit on a 140’ motor yacht with a swim platform extension and both main engines refitted with new. His current position at the Newport Shipyard challenges him to learn, grow and develop a life long career path. He is asked to think out of the box and meet people that have traveled the world on their yachts.

Tuesdi Woodworth: Front Street Shipyard’s CFO
Tuesdi has a long history with the marine industry in Maine, previously as the CFO of Morris Yachts. She is also the finance manager for Maine Built Boats and was a board member and board president for Maine Marine Trades Association. Tuesdi has a comprehensive understanding of the processes and procedures required to sustain growth. Tuesdi is a dog lover and President of Miracle German Shepherd Dog Rescue of Maine.